At Will-I-Be, our days are digital, so it should be no surprise that we come across inspiring links all the time. With our Journal, we collect our best finds in one place and share them with you.

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  • Will-I-Be News

    Wednesday, 13.06.2016

    Yet another store?
    “Yes. After a decade in luxury branding and niche publishing we found ourselves propelled into creating our own retail store.
    Will-I-Be Work Shop is an art concept store and a consequent extension to Will-I-Be Print Publication.”
    Javier Carrete,
    Founder and Creative Director of Will-I-Be

    Will-I-Be Magazine is a selective journey through the multiverse of subjects from the fields of philosophy, art, culture and science.
It is produced in Spain and is a demonstration of premium print culture at its finest in utilizing various paper qualities, numerous custom colours and finishing techniques.
 Will-I-Be is a well-curated, timeless, book-like read for the disillusioned rational yet aesthetically intrigued fountainhead, who is at all times in search of fertile thinking ground — a benchmark for content and production in the magazine environment.

    Will-I-Be Work Shop?
    Will-I-Be Work Shop is an art concept store and a consequent extension to Will-I-Be Magazine. It is created to nurture our readership with an open and ongoing space to encounter cutting-edge and historically relevant products, ideas and individual talents. 
By opening our own multibrand shopping experience we aim to eliminate the existing hierarchy between global luxury brands and new emerging artists. Will-I-Be Work Shop operates both offline and online, with worldwide shipping and satellite locations.

    Will-I-Be collaborates with museums, galleries, art collectives, individual artists and independent publishers on a global scale and exhibits their publications and work of art. Will-I-Be features selected collaborators and art explorations all hand-picked to meet the criteria of quality, innovation and craftsmanship. Will-I-Be Work Shop satellites are hosted by diverse partners in important hubs around the world.

    Product and Price Range?
    Will-I-Be Work Shop sells products from 1 Euro to 5.000 Euros. 
We offer an array of meticulously hand-picked printed matter, limited edition collectibles, taxidermies, writing devices, leather goods, high fashion, contemporary pop and fashion culture, ephemera, fine art, antiques and vintage, furniture, photography, accessories, candles, kid’s wear, bubble gums — seemlessly abandoning boundaries between luxury brands and one-off newcomers.

    Shop here:


    June 13, 2016
  • Jessie Arms Botke 1883-1971
    Demoiselles Cranes and Lotus, 1934

    Jessie Arms Botke, 1883-1971, was an artist who created bold and decorative paintings, with a predilection for exotic white birds in settings of paradise.

    Painting, The Arts

    June 22, 2016
  • I have packed myself into silence so deeply and for so long that I can never unpack myself using words.
    Herta Müller, The Hunger Angel
    Reading List
  • Botanical garden, Convenevole da Prato, Carmina regia, Tuscany ca. 1335; BL, Royal 6 E IX, fol. 15v
    Royal 6 E IX

    Botanical garden, Convenevole da Prato, Carmina regia, Tuscany ca. 1335; BL, Royal 6 E IX, fol. 15v

    Painting, The Arts

    June 17, 2016
  • Music expresses that which cannot be said and on which it is impossible to be silent.
    Victor Hugo
    Reading List
  • Ashton Whitley

    A dedication, from family to fixing engines, to maintain focus on the simple things.

    Like any good philosopher, Ashton Whitley is passionate about getting the details right. He’s dedicated to excellence, the search for wisdom, and simple enlightenment free from the constraints of avoidable complexities. Unlike most philosophers, however, Ashton’s subject of choice happens to be vintage motorcycles.

    The Crafts

    June 17, 2016

Thanks for reading! We hope our links inspire you and give you a small window into what the Will-I-Be Project is enjoying with.

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