Yet another store?
“Yes. After a decade in luxury branding and niche publishing we found ourselves propelled into creating our own retail store.
Will-I-Be Work Shop is an art concept store and a consequent extension to Will-I-Be Print Publication.”
Founder and Creative Director of Will-I-Be
Will-I-Be Magazine is a selective journey through the multiverse of subjects from the fields of philosophy, art, culture and science. It is produced in Spain and is a demonstration of premium print culture at its finest in utilizing various paper qualities, numerous custom colours and finishing techniques. Will-I-Be is a well-curated, timeless, book-like read for the disillusioned rational yet aesthetically intrigued fountainhead, who is at all times in search of fertile thinking ground — a benchmark for content and production in the magazine environment.
Will-I-Be Work Shop?
Will-I-Be Work Shop is an art concept store and a consequent extension to Will-I-Be Magazine. It is created to nurture our readership with an open and ongoing space to encounter cutting-edge and historically relevant products, ideas and individual talents. By opening our own multibrand shopping experience we aim to eliminate the existing hierarchy between global luxury brands and new emerging artists. Will-I-Be Work Shop operates both offline and online, with worldwide shipping and satellite locations.
Will-I-Be collaborates with museums, galleries, art collectives, individual artists and independent publishers on a global scale and exhibits their publications and work of art. Will-I-Be features selected collaborators and art explorations all hand-picked to meet the criteria of quality, innovation and craftsmanship. Will-I-Be Work Shop satellites are hosted by diverse partners in important hubs around the world.
Product and Price Range?
Will-I-Be Work Shop sells products from 1 Euro to 5.000 Euros. We offer an array of meticulously hand-picked printed matter, limited edition collectibles, taxidermies, writing devices, leather goods, high fashion, contemporary pop and fashion culture, ephemera, fine art, antiques and vintage, furniture, photography, accessories, candles, kid’s wear, bubble gums — seemlessly abandoning boundaries between luxury brands and one-off newcomers.
Shop here: will-i-be.com/our-collection/