A journey
into philosophy
and potato peelings

MAKERS & ARTISANS

A series about everyting handmade


  • Carolina Iriarte
    Makers
    Carolina IriarteFashion Designer, Studio and Store, Barri Gòtic & El Born, Barcelona Barcelona has always been a city known for its cultural and artistic richness, as well as its tremendous quality of life. It has been...
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    June 1, 2015
  • Beloved Pots by Stefan Andersson
    Ceramics, Makers
    Stefan Anderson b. 1979 is a Swedish artist based in Gothenburg. Stefan experiments with various clay mixture, glazes and firing methods to create unique and functional objects. He draws inspiration from trips to Japan and the traditions of east...
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    May 31, 2015

CULINARY PORN

It’s safe for work, but not if you haven’t had lunch yet


  • Slow Cooked Shredded Beef Ragu Pasta
    Culinary Porn
    The Italians are genius. I consistently marvel at how a hunk of cheap beef, a handful of pantry staples and 15 minutes of active effort can produce something as luscious as this.
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    May 16, 2015
  • Raclette, Ham and Rosemary Sandwich
    Culinary Porn
    It’s time for a hearty sandwich again! Imagine rich and aromatic cheese melting on top of slices of rustic ham in between a crusty bun!
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    February 22, 2015

PROJECTS

We are working on


  • Projects
    When it comes to work it is increasingly difficult to reconcile making money with making sense. People do work to make a living. But the two works are not the same work.
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    May 1, 2015
  • Projects
    A new model of understanding space as a place to live, work and play, designed to make sense of everyday life, improve the social connection, foster creativity and increase economic pragmatism.
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    August 30, 2014

MUSIC

Our favourite music compiled by our team and friends


OUR COLLECTION: THE WIB ONLINE STORE

An eclectic assortment of inspiring products in collaboration with the WiB community

BESPOKE EXPLORATIONS

Intriguing individuals sharing insights of extraordinary destinations


  • Eylenda
    Bespoke Explorations
    Two filmmakers spent 14 days in Iceland to shoot, what they discovered was unimaginable
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    July 18, 2015
  • On the road: Finland
    Bespoke Explorations
    We fell in love with the magical landscape, the serenity and the wide and untouched nature of Findland.
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    April 10, 2015

ART AS THERAPY

Art can help us with our most intimate and ordinary dilemmas


BOHEMIAN LIFE

Free-spirited individuals, no-rules lifestyles.


THE GIFTS OF LIFE

Welcome to Will-I-Be The Gifts of Life


  • ​Parley for the Oceans
    Little video stories, Nature, Sustainable Living
    Perhaps no other social movement has developed as fast as the environmental cause. Blazing the trail is Parley for the Oceans, a network organisation raising awareness of critically endangered ocean life, including sharks, whales and dolphins.
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    July 19, 2015
  • The New Bohemians
    Bohemian Life, Books
    In ‘The New Bohemians’, the Los Angeles-based designer Justina Blakeney defines the New Bohemians as creative individuals who are boutique owners and bloggers, entrepreneurs and ex-pats, artists and urban farmers.
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    June 7, 2015

ESSAYS

Welcome to WIB Essays


  • ​Parley for the Oceans
    Little video stories, Nature, Sustainable Living
    Perhaps no other social movement has developed as fast as the environmental cause. Blazing the trail is Parley for the Oceans, a network organisation raising awareness of critically endangered ocean life, including sharks, whales and dolphins.
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    July 19, 2015
  • New York - before the city
    Little video stories, Sustainable Living
    400 years after Hudson found New York harbor, Eric Sanderson shares how he made a 3D map of Mannhattan's fascinating pre-city ecology of hills, rivers, wildlife — accurate down to the block — when Times Square was a wetland...
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    February 13, 2015

DESIGN

Welcome to Will-I-Be Design


  • P Magazine
    Magazine Design
    P Magazine is a Monterrey, Mexico-based, highly aesthetic annual object-book, with each issue published as a limited collector’s edition.
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    May 30, 2015
  • Scrubby Bay farmhouse
    Architecture & Urbanism
    Patterson Associates designed the SCRUBBY BAY FARMHOUSE, a restored cottage which is both and classic and contemporary and sits on 4000 acres on the Bank Pensinsula of New Zealand.
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    March 4, 2015

MEMORIES

Memories that once moved me


WHEELS

Welcome to Will-I-Be Wheels


JOURNAL

A bit of everything


  • Memories of Jul 2015 Week #3
    Memories
    Memories that once moved me
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    July 25, 2015
  • ​Parley for the Oceans
    Little video stories, Nature, Sustainable Living
    Perhaps no other social movement has developed as fast as the environmental cause. Blazing the trail is Parley for the Oceans, a network organisation raising awareness of critically endangered ocean life, including sharks, whales and dolphins.
    aaaaaaaaaaaaaaaaaaaaaaaaaa
    July 19, 2015
  • Eylenda
    Bespoke Explorations
    Two filmmakers spent 14 days in Iceland to shoot, what they discovered was unimaginable
    aaaaaaaaaaaaaaaaaaaaaaaaaa
    July 18, 2015
  • The New Bohemians
    Bohemian Life, Books
    In ‘The New Bohemians’, the Los Angeles-based designer Justina Blakeney defines the New Bohemians as creative individuals who are boutique owners and bloggers, entrepreneurs and ex-pats, artists and urban farmers.
    aaaaaaaaaaaaaaaaaaaaaaaaaa
    June 7, 2015
  • Cafe Pushkin
    Wanderlust
    Café PushkinMoscow The house history begins at the end of XVIII-th century, when noble man from Petersburg, who was serving at court of Catherine II, retires and moves to Moscow builds a mansion on the «Tverskoy boulevard». In the...
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    June 6, 2015
  • Carolina Iriarte
    Makers
    Carolina IriarteFashion Designer, Studio and Store, Barri Gòtic & El Born, Barcelona Barcelona has always been a city known for its cultural and artistic richness, as well as its tremendous quality of life. It has been...
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    June 1, 2015
  • Memories of Jun 2015 Week #1
    Memories
    Memories that once moved me
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    June 1, 2015
  • Beloved Pots by Stefan Andersson
    Ceramics, Makers
    Stefan Anderson b. 1979 is a Swedish artist based in Gothenburg. Stefan experiments with various clay mixture, glazes and firing methods to create unique and functional objects. He draws inspiration from trips to Japan and the traditions of east...
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    May 31, 2015

WE HONOR OUR PHILOSOPHY

Zen does not confuse spirituality
with thinking about God while one
is peeling potatoes. Zen spirituality
is just to peel the potatoes.

_Alan Watts

WE HONOR OUR PHILOSOPHY

Zen does not confuse spirituality
with thinking about God while one
is peeling potatoes. Zen spirituality
is just to peel the potatoes.

_Alan Watts